Big Cock Ranch "Special Shit" Seasoning

Every legend has an origin story, and at Big Cock Ranch, ours started with a plain jar and a perfectly grilled rib-eye.

One afternoon, Dan was tending the grill when his stockbroker buddy Randy noticed him shaking a mysterious blend over thick, juicy steaks. Curious, Randy asked what it was. Dan casually replied that it was just his own homemade mix. A few days later, Randy asked for some of that seasoning. When Dan looked puzzled, Randy clarified...

“You know…your Special Shit.”

From that moment on, the name stuck — and so did the flavor.

While plenty of folks first grab a bottle of Big Cock Ranch “Special Shit” Seasoning for the laugh, they quickly discover the real magic lies inside. The label might spark the conversation, but the taste is what keeps customers coming back time after time. When the bottle runs empty, restocking becomes a priority.

The Original All-Purpose Legend

Big Cock Ranch “Special Shit” is the flagship blend that started it all. This all-purpose seasoning is a carefully balanced combination of savory spices, thoughtfully blended to deliver bold, well-rounded flavor without overpowering the natural character of your food.

It’s designed to be your go-to, do-it-all seasoning — the one you reach for automatically.

Flavor Profile:

• Rich, savory depth

• Balanced salt and spice

• Subtle aromatics that enhance without masking

• Smooth, clean finish that complements any protein or vegetable

This is not a one-trick pony. “Special Shit” performs just as confidently on a backyard grill as it does in a cast-iron skillet or kitchen oven.

Built for the Grill — and Beyond

Fire up the grill and give your steaks a Texas-worthy crust. Rub it generously onto chicken before roasting for crispy, flavor-packed skin. Sprinkle it over seafood to enhance freshness without overwhelming delicate textures. Toss it with pork, dust it over potatoes, or shake it onto vegetables before roasting.

From brisket to burgers, shrimp to salmon, corn on the cob to grilled asparagus — this blend brings out the best in whatever you’re cooking.

Just add “Special Shit,” and suddenly the same old dinner becomes something worth bragging about.

Country Humor, Gourmet Results

Big Cock Ranch has built its reputation on two things: unforgettable names and seriously good seasoning. While the branding carries a playful Texas twang, the craftsmanship behind the blend is all business. Each bottle delivers consistent, dependable flavor that earns rave reviews at backyard barbecues, tailgates, family dinners, and holiday gatherings alike.

It also makes a standout gift. Whether you’re shopping for a grill master, a home cook, or someone who appreciates bold flavor with a side of humor, there’s something in the Big Cock Ranch lineup for every budget and every occasion.

Once You Start, You’re Hooked

One shake is all it takes to understand why this seasoning earned its name. “Special Shit” transforms steaks, chicken, seafood, vegetables, and just about anything else into a meal that tastes anything but ordinary.

Sprinkle it on generously. Cook with confidence. Serve with pride.

After all, once you start using "Special Shit"...

You’ll never go back to the same old SHIT you were using before.